Revenue Management

Revenue Management
is to sell the right product to the right customer at the right time or the right price.
…How can a hotel determine what that “right price” should be?
Setting the “right price” is a challenging, never-ending process that is crucial to a hotel’s success.
Pricing should be rational and fair to customers. It should address differences in customer demand and segmentation across regions, hotel types and seasons and contribute to overall customer loyalty.
It should target specific customers and offer them the best possible price/value relationship for their money.
In addition, a hotel’s pricing strategy should help increase revenue.

Hotel Segment Forecasting
Hotel Segment Forecasting: The main purpose of forecasting business activity and financial results is for planning and decision making purposes

Hotel Segment Forecasting

demand
Additional Demand is a statistical algorithm, This algorithm, operates as following terms. Bookings, enclose Cancellations and Changes, across various data poin

Additional Demand

Demand Calculation
Demand Calculation refers to the quantity of rooms or accommodation units that guests are seeking or likely to book within a specific period.

Demand Calculation

Benchmark Rates
Transient Benchmark Rates 5-Step:,Analyze the Competition, Assess Property Performance, Analyze Market Share, Project Future Demand & Supply Summarize, Validate

Transient Benchmark Rates

Benchmark Rates
Benchmark Rates Benchmark rate is a room-only, non-discounted rate that is always available whenever standard sleeping room availability exists at the property.

Benchmark Rates