Google Analytics
Google Analytics , Before delving into Google Analytics, it’s paramount to ensure accurate measurement. Inaccurate data renders your insights meaningless.
Upon accessing your Google Analytics dashboard, you may feel inclined to explore various features, links, and settings.
This exploration acquaints you with the platform’s capabilities, allowing you to tailor settings to suit your website and business needs. As a conversion specialist, specific considerations merit attention to ensure correct setup.
Essential Settings.
Firstly, confirming the selection of the appropriate property and view is crucial. Then, focus on essential settings.
Primarily, exclude all hits from non-bots and spiders to eliminate irrelevant data. Bots and spiders do not represent human users and thus skew your analytics, undermining their utility.
Next, activate site search tracking. While smaller websites like Bookabus may lack site search functionality, it’s prevalent on most sites.
Tracking site searches yields valuable insights into user behavior and preferences, aiding in conversion optimization.
Filters play a pivotal role in refining data accuracy. Exclude traffic from internal sources like your office and agency networks. Such traffic doesn’t reflect typical user behavior and can distort analysis.
Ensure e-commerce tracking is enabled. While Bookabus doesn’t utilize this feature, it’s invaluable for understanding sales metrics, user actions, and order values. Correct setup enriches your analytical capabilities.
A common oversight involves payment service providers being listed as traffic sources. Exclude these to prevent skewing your data. Failure to do so might attribute all conversions to the payment provider, distorting your insights.
Lastly, meticulously define goals, especially for e-commerce sites. Establishing a goal for each step of the conversion funnel ensures comprehensive tracking and analysis.
Whether it’s the landing page, product selection, checkout steps, or thank you page, each milestone warrants measurement.
In summary, thorough setup and configuration in Google Analytics are indispensable for obtaining reliable insights.
By excluding non-human hits, enabling site search tracking, applying filters judiciously, configuring e-commerce correctly, excluding payment service providers from traffic sources, and defining comprehensive goals, you ensure the accuracy and relevance of your data.